Pepsi Pineapple x Little Caesars
To relaunch Pepsi Pineapple for a second year, we transformed the "pineapple on pizza" debate into a playful campaign spanning OOH, social, packaging, and influencer experiences.
Role
Creative Direction • Design System • Campaign Identity
Results
3.7B+ impressions
Limited-edition kit brought the tropical pairing straight to creators’ hands.
The tropical visual system extended into bold, high-visibility OOH across city streets, amplifying the campaign’s reach and cementing Pepsi Pineapple as a cultural moment.
