Pepsi Pineapple returned for a second year with Little Caesars, and the challenge was to keep the buzz alive after a debut that had already exceeded sales and engagement benchmarks threefold. We reframed the infamous pizza-culture debate, “Does pineapple belong on pizza?”, into a playful invitation to try the ultimate tropical pairing.

I led the creative strategy and design system for a bold 360° brand experience spanning OOH, social, influencer kits, and packaging. From photogenic unboxings to high-visibility billboards, every touchpoint was designed for adaptability and shareability, extending the tropical narrative into culture and digital feeds. The campaign became a cultural moment, sparking conversation across channels and generating over 3.7 billion impressions — transforming Pepsi Pineapple from a seasonal flavor into a global talking point.