Originally conceived as a women-only private island, SuperShe evolved into a global digital platform designed to foster connection, storytelling, and community. I led the creative direction across the product ecosystem, shaping the visual identity, mobile experience, campaigns, and social content into one cohesive brand.

Role

Creative Direction • Product Design • Brand Identity • UX/UI • Motion • Art Direction

Supershe

Brand Film

Creative direction for the launch campaign film, shaping the narrative, visual identity, and overall aesthetic. The film became the anchor for the product launch and informed the creative system across every campaign touchpoint.

We kicked off with a launch film that introduced SuperShe’s bold, modern identity—setting the tone for the brand’s inclusive community.

Art Direction & Social Campaign

Extended the SuperShe brand through a series of editorial-inspired social assets, combining photography, still life, and bold visual storytelling to create a cohesive campaign across digital channels.

Three Instagram-style images featuring vibrant objects. The first shows a red mesh bin spilling eggplants onto a lavender surface. The second depicts a green background with a calculator, dollar bill, and a woman's hand with pink nails pressing buttons, with a gold box nearby. The third displays a halved papaya with black seeds and a small toy blue vintage car on top of it against an orange background.

Product Experience

The digital platform translated SuperShe's mission into an intuitive, community-driven experience. I designed the UX and visual system across onboarding, profiles, social interactions, content, and rewards—creating a cohesive product that felt distinctly SuperShe.

Screenshots of a mobile app interface called SuperShe, showing a profile page of a woman named Renee Davies with curly hair, wearing a red and black patterned top, using binoculars, and a page about supporting during protests.

Photography and Video: &Walsh